﻿<?xml version="1.0" encoding="UTF-8"?><StrategicPlan xsi:schemaLocation="http://www.stratml.net http://www.schema-archive.com/xml.gov/stratml/v1r0/cur/StrategicPlan.xsd" xmlns="http://www.stratml.net" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><!--This document transformed using a tool developed by Drybridge Technologies for information navigate to http://www.drybridge.com--><!--The schema posted at http://www.schema-archive.com is provided as a courtesy for on-line validation of various standards. You should verify that the schema provided meets your requirements.--><Name>Federal Trade Commission</Name><StrategicPlanCore><Organization><Name>Federal Trade Commission</Name><Acronym>FTC</Acronym><Identifier>_c86ff34b-c8f9-4e38-b66a-d31eec3022fe</Identifier></Organization><Vision><Description>A U.S. economy characterized by vigorous competition among producers and consumer access to accurate information, yielding high-quality products at low prices and rewarding efficiency, innovation, and consumer choice.</Description><Identifier>_754a2461-2bc8-4fc2-9145-7e84e9b0a8b4</Identifier></Vision><Mission><Description>To prevent business practices that are anticompetitive or deceptive or unfair to consumers; to enhance informed consumer choice and public understanding of the competitive process; and to accomplish these missions without unduly burdening legitimate business activity.</Description><Identifier>_c4f5f849-9296-44c9-925d-d97d5f26e8c1</Identifier></Mission><Goal><Name>Protect Consumers</Name><Description>Prevent fraud, deception, and unfair business practices in the marketplace</Description><Identifier>_cb465946-2f85-48ad-93ba-8369445ffae7</Identifier><SequenceIndicator>1</SequenceIndicator><OtherInformation>The FTC has jurisdiction over a wide range of consumer protection issues. To carry outits broad mission, it must make effective use of limited resources by targeting its lawenforcement and education efforts for maximum impact and by working closely with federal,state, international, and private sector partners in joint initiatives. In addition, the agencyengages in dialogue with a variety of stakeholders to understand market concerns, and engages inand encourages study of and empirical research on consumer protection topics.Recent news reports about data security breaches have heightened public awareness aboutthe importance of safeguarding sensitive consumer information. Data security is one of severalareas of concern to the FTC in its work to protect consumers’ privacy and combat identity theft.The FTC must have resources to address the misuse of consumers’ sensitive information andhelp consumers protect their privacy and identities.New and expanding technologies present challenges for the FTC. The agency is workingon matters involving spam, spyware and unauthorized adware, peer-to-peer file sharing, and“phishing” to help protect consumers in the high-tech marketplace. Attacking telemarketing andbusiness opportunity fraud continues to be a challenge and a priority, as does protectingconsumers from more traditional scams that have found new life on the Internet, includingpyramid schemes and health-related fraud. The Internet has become an especially fertile groundfor scam artists, who can reach vulnerable consumers easily and cheaply online and immediatelyaccess both a national and an international marketplace. The FTC must put forward a long-termstrategic vision to ensure that it keeps pace with new technologies while continuing to addresstraditional and known fraudulent practices facing consumers in the marketplace.In the consumer protection area, the FTC works with foreign agencies on investigationsand cases that affect U.S. consumers. Given the rise in consumer complaints involving crossborderfraud that has occurred over the last several years, the FTC must continue to bring caseswith international components. During FY 2005, the FTC released a report on proposedlegislation, the US SAFE WEB Act, that would improve the FTC’s ability to combat crossborderconsumer protection law violations, particularly violations involving spam and spyware.This legislation will give the FTC new tools to tackle cases with an international component.Meeting the challenges of the global marketplace and forging partnerships with internationalparties are critical to meet this strategic goal. Through cooperation with foreign consumerprotection agencies and participation in international organizations, the FTC can engage incooperative foreign law enforcement actions and develop policies that promote consumer choicein the international marketplace.The agency will continue to target its efforts based on the analysis of consumer complaintdata that it gathers. FTC databases – including Consumer Sentinel, Identity Theft DataClearinghouse, Consumer Information System, and spam database – enable the agency and itslaw enforcement partners to detect trends and problems that involve fraud as they occur. TheFTC’s prospective challenges include maintaining a rich array of data, ensuring that its systemsare fully used by the agency and its law enforcement partners, and ensuring that the informationit collects is reliable. The FTC also continually strives to identify new methods of mining thisdata and sharing the results in innovative ways to assist its law enforcement partners. Theseefforts bear fruit in the cases brought by the FTC and other law enforcement agencies who haveaccess to this data. It is critical to the achievement of this goal that resources be available tomaintain and update these databases and data-mining capabilities.</OtherInformation><Objective><Name>Identify Fraud, Deception, and Unfair Practices</Name><Description>Identify fraud, deception, and unfair practices that cause the greatest consumer injury</Description><Identifier>_40813ae4-037a-4650-a722-0df2a01b36fd</Identifier><SequenceIndicator>1.1</SequenceIndicator><OtherInformation> To fulfill its consumer protection mission, the FTC must identify consumer protectionproblems and trends in the fast-changing, increasingly global marketplace. The agency strives tounderstand the issues affecting consumers, including any newly emerging methods of fraud ordeceit, to address these problems more effectively. The FTC reports this information to otherlaw enforcement authorities and encourages those authorities to assist in its efforts, eitherindependently or jointly. In this way, the FTC can leverage its resources by ensuring multiple“cops on the beat.”To fulfill this objective, the FTC is using new technologies creatively and building on itsbroad base of private and public sector partners. The agency continues to collect consumercomplaint information directly through four principal sources: (1) a toll-free helpline (1-877-FTCHELP); (2) an identity theft hotline (1-877-ID-THEFT); (3) the National Do Not Call Registry(www.donotcall.gov); and (4) the online consumer complaint forms that support each of theseefforts, as well as online complaint forms dedicated to members of the U.S. Armed Forces and tocross-border fraud complaints. In addition, the FTC continues to gather consumer complaintinformation from other sources, including law enforcement agencies, Better Business Bureaus,and private entities. The agency makes this and other information available online to its lawenforcement partners through a secure Internet Web site. Currently, that site is accessed by morethan 1,500 law enforcement partner agencies in the United States, Canada, and Australia. TheFTC’s law enforcement partners and other groups also identify issue areas and refer targets. Inaddition, the agency augments identification of targets from its database with traditionalstrategies for generating enforcement leads.Strategies: • Continue to upgrade and enhance the online consumer complaint database and Web siteto respond to increasing demands and maintain it as the premier consumer protection lawenforcement information resource.• Improve and expand the tools that are provided through this Web site by pulling multiplesystems together onto one platform and making it the gateway for law enforcementofficials who want information about the consumer protection problems affectingconsumers.• Expand the pool of entities that make their consumer complaint data available to the lawenforcement community through this Web site.• Improve information sharing with law enforcement partners through this Web site.• Continue outreach to international law enforcement partners and organizations to improveinformation sharing.• Continue to strengthen the FTC’s capabilities to analyze the increasing volume ofconsumer complaints and augment complaints with other sources to develop case leadsand identify new or emerging concerns.• Monitor the marketplace to identify illegal practices that may not be fully captured by thedatabase, for example, through the FTC Internet Lab, spam database, Web surveys(surfs), and through consumer surveys, such as the recent fraud and identity theft surveys.• Ensure the quality, security, and integrity of the database and Web site information. Annual and Five-Year Performance Measures: - Collect and enter more than 1.05M complaints and inquiries into the consumer database a year by 2008; and more than 1.25M by 2011 - Determine if at least one-half of consumer protection law enforcement actions each year are responsive to the consumer complaint information gathered by the agency</OtherInformation></Objective><Objective><Name>Law Enforcement</Name><Description>Stop fraud, deception, unfairness, and other unlawful practices through law enforcement</Description><Identifier>_675074da-978f-45ab-b8f4-47c4f14c97d0</Identifier><SequenceIndicator>1.2</SequenceIndicator><OtherInformation>The FTC protects consumers by enforcing Section 5 of the FTC Act, which prohibitsunfair or deceptive acts or practices in or affecting commerce, as well as by enforcing anincreasing number of statutes and rules proscribing specific unlawful practices. The agencyinitiates civil cases, primarily by filing actions in federal court, which allege that defendants haveviolated these laws and rules and seeking injunctions and other relief.Strategies: • Focus agency enforcement on cutting-edge issues that threaten consumer protection inemerging areas, including e-commerce, globalization, and the marketing of new productsand services.• Stop injury to consumers by applying fundamental consumer protection principles to newpractices, such as those arising from emerging payment systems and the convergence ofinformation technologies.• Halt advertising and marketing practices that are most injurious to consumers or that preyon specific groups of vulnerable consumers.• Challenge practices that threaten consumer privacy.• Enforce consumer credit statutes and rules to protect consumers from deceptive lendingpractices and other illegal credit practices.• Use the results of the consumer fraud and identity theft surveys to determine whereenforcement needs are greatest and meet these needs with targeted enforcement efforts.• Update, rescind, or promulgate trade regulation rules and other agency rules in responseto regulatory reviews and Congressional mandates.• Create and implement a comprehensive order-enforcement program that targets thoseindividuals and corporations that violate federal court and administrative orders obtainedby the FTC.• Promote the criminal prosecution of the most egregious fraud violators throughcoordination and cooperation with criminal law enforcement authorities.• Continue to coordinate with local, state, federal, and international law enforcementpartners for initiatives and sweeps.  Annual and Five-Year Performance Measures: - Stop fraudulent and deceptive practices by obtaining at least 130 orders each year  - Stop approximately $400M in economic injury to consumers each year; save consumers a total of at least $2B through law enforcement by 2011</OtherInformation></Objective><Objective><Name>Consumer Education</Name><Description>Prevent consumer injury through education</Description><Identifier>_2111ed8c-6aad-48a5-bb3a-566eabed193a</Identifier><SequenceIndicator>1.3</SequenceIndicator><OtherInformation>Consumer and business education serves as the first line of defense against fraud,deception, and unfair practices. Most FTC law enforcement initiatives include a consumerand/or business education component aimed at preventing consumer injury and unlawfulbusiness practices, and mitigating financial losses. From time to time, the agency conducts preemptiveconsumer and business education campaigns to raise awareness of new or emergingmarketplace issues that have the potential to cause harm.Strategies: • Focus consumer and business education efforts on areas where fraud, deception, unfairpractices, and information gaps cause the greatest injury.• Leverage resources (by working with federal, state, local, international, and private sectorpartners) to maximize the reach of consumer and business education campaigns.• Target particular demographic groups with messages about marketplace issues thatimpact their health, safety, and economic well-being.• Use the results of the consumer fraud and identity theft surveys to determine whereeducation needs are greatest and meet these needs with targeted education efforts.• Increase public awareness of consumer protection problems and solutions by conductingand publishing studies and filing advocacy comments on changes in the marketplace andthe impact of business and government actions on consumers.Annual and Five-Year Performance Measures: Track if FTC’s consumer protection messages are accessed online or in print a total of more than 50M times a year by 2008, and more than 60M times a year by2011 - Determine if, included in the total of consumer protection messages accessed, those relating to identity theft are accessed more than 9M times a year by 2008, and more than 11M times a year by 2011 - Determine if, included in the total of consumer protection messages accessed, messages in Spanish are accessed more than 3M times a year by 2008, and more than 4M times a year by 2011 - Track number of times print media publish articles that refer to FTC consumer protection activities and the circulation of the media that publish those articles each year</OtherInformation></Objective><Objective><Name>Research, Reports, Advocacy, and International Cooperation</Name><Description>Enhance consumer welfare through research, reports, advocacy, and international cooperation and exchange</Description><Identifier>_c7286a3d-9e10-48ab-8092-317523bc5fbb</Identifier><SequenceIndicator>1.4</SequenceIndicator><OtherInformation>The FTC uses a variety of strategies in addition to law enforcement and education toenhance consumer welfare. The agency convenes conferences and workshops through whichexperts and other experienced and knowledgeable parties identify novel or challenging consumerprotection issues and discuss ways to address those issues. The FTC also issues reports thatCongress has mandated or that the agency has prepared on its own initiative that analyzeconsumer protection problems and suggest public and private sector policies to address them,such as self-regulatory efforts. Further, the FTC files comments with federal and stategovernment bodies advocating policies that promote the interests of consumers and highlight therole of consumer and empirical research in their decision making. In particular, the agencytestifies before Congress on consumer protection issues. The FTC engages in a variety ofinternational cooperation, exchange, and advocacy activities designed to promote market-basedconsumer protection policies and effective cross-border coordination. The FTC also files amicusbriefs to aid courts’ considerations of important consumer protection issues.Strategies:• Focus workshops and conferences on emerging or challenging consumer protectionproblems, especially those related to new technologies.• Issue reports mandated by law and other reports that articulate concrete measures that thepublic and private sectors could take to address consumer protection problems,particularly those related to new technologies or emerging technologies.• Target advocacy activities to encourage state, federal, and foreign governmentpolicymakers to evaluate both the costs and benefits of their policies for consumers,emphasizing the impact on consumers of policies that unnecessarily affect thedissemination of truthful, non-misleading information to consumers and the interplay ofcompetition and consumer protection concerns.• Use letters and public comments to urge state, federal, and foreign governmentpolicymakers to consider consumer research and other empirical data in their decisionsregarding the costs and benefits of their policies for consumers.• Pursue the development of an international market-based consumer protection model,which focuses on protecting consumers from significant harm while maximizingeconomic benefit, consumer access to information, and consumer choice.• Encourage industry self-regulation where consumer protection problems are emerging,industry has a comparative advantage in addressing the problems, or legal or practicallimitations constrain the government’s ability to act.Annual and Five-Year Performance Measures: - Convene or participate substantially in at least 30workshops and conferences and issue at least 40 reports on novel or challenging consumer protection problems or issues over five-year period - File at least 30 public and advocacy comments with other federal and state government agencies over five-year period - Cooperate with foreign government agencies on at least 100 enforcement matters with cross-border components over five-year period - Provide policy or technical input to foreign government agencies or international organizations in at least 100instances involving consumer protection over five-year period</OtherInformation></Objective></Goal><Goal><Name>Maintain Competition</Name><Description>Prevent anticompetitive mergers and other anticompetitive business practicesin the marketplace</Description><Identifier>_a33e1bf3-65de-4151-94f8-c7e875d75bb6</Identifier><SequenceIndicator>2</SequenceIndicator><OtherInformation>The work of the FTC’s Maintaining Competition Mission is critical to protect andstrengthen the free and open markets that are the cornerstone of a vibrant economy. Aggressivecompetition among sellers in an open marketplace gives consumers the benefit of lower prices,higher quality products and services, maximum choice, and innovation leading to beneficial newproducts and services. The FTC’s goal is to promote vigorous competition by using the antitrustlaws to prevent anticompetitive mergers and stop business practices that diminish competition,such as agreements among competitors about prices or other aspects of competition (referred toas nonmerger enforcement), while at the same time minimizing the burdens on legitimatecompetitive activities. The FTC also engages in a dialogue with state, federal, and internationalpolicymakers to advocate on behalf of free and open markets and to urge them to restrictcompetition as little as possible when pursuing other regulatory goals. In addition, the agencyengages in dialogue with a variety of stakeholders to understand market concerns, and engages inand encourages study of and empirical research on competition topics. The FTC also filesamicus curiae briefs in cases presenting important competition issues that urge courts to adoptrules that benefit consumers by promoting competition.As with the Consumer Protection Mission, the FTC monitors the marketplace for issuesthat may harm competition and, as a consequence, consumers. In the current economy,companies are restructuring and merging, seeking new ways to market both new and old productsto a growing consumer market. During the 1990s, the number of mergers reported to the FTCtripled, and the dollar value of commerce affected by those mergers increased eleven-fold. Whilemerger activity has eased considerably since 2000, and the number of reportable transactions wasreduced by a statutory change to the Hart-Scott-Rodino Premerger Notification Program in 2001,recent trends suggest a renewed upward trajectory in merger activity that includes an increasingnumber of particularly complex transactions. The total dollar value of reportable transactionsroughly doubled between 2002 and 2005, with a smaller, but still substantial, increase in thenumber of reportable transactions. The number of merger filings has a direct impact on theFTC’s resources allocated to this goal. A large increase in filings can drain resources fromnonmerger activities and affect the agency’s performance in achieving this goal.The continuing transition to a knowledge-based economy from a primarilymanufacturing-based economy highlights important questions about the relationship between theantitrust and intellectual property laws. Continuing technological developments and regulatoryreform in certain industries are resulting in competition supplanting regulation as the primarymeans of protecting consumers’ interests in some markets. Separately, the restructuring offinancial markets is raising concerns about the privacy of personal financial information. Theseimportant concerns must be addressed by the agency to help maintain competition in themarketplace.In addition, the increasing globalization of commerce and communications also affectsthe FTC’s achievement of its strategic goals. More merger investigations involve companieswith international ties, and more consumer fraud is being perpetrated across internationalborders, requiring cooperation with foreign authorities to resolve concerns. When appropriate,the FTC also helps foreign authorities with technical assistance. Changing technology,globalization, and increased complexity mean that many FTC decisions occur under conditionsof significant uncertainty. Research, workshops, and hearings that refine the FTC’s theoreticalframework or its empirical understanding of industry practices can increase its ability to promoteconsumer welfare. Health care quality, petroleum pricing, e-commerce, and intellectual propertyare just a few of the topics on which the FTC will seek to develop a significant knowledge baseto guide future decisions.Finally, because antitrust enforcement no longer stops at U.S. borders, the agency mustcontinue its work in the international arena. Today, more than 100 governments enforce varioussets of competition laws, and that number continues to grow. Because of the continued growthof commerce beyond national boundaries, these different antitrust enforcement authoritiesincreasingly overlap and intersect. Inconsistencies and diverse requirements increase the costsfaced by firms that seek to combine assets or businesses, establish distribution channels, orpursue other business arrangements. This includes both the cost to comply with differentregulatory mechanisms and the risk of differing outcomes. Thus, the current growth anddiversity in antitrust enforcement mechanisms can interfere with the common goal of promotinga competitive economy. The FTC will continue to work with various international groups toincrease the procedural and substantive convergence of merger oversight authorities throughoutthe world. The FTC also will broaden and deepen its cooperation with international agencies onindividual cases and antitrust policy issues to better carry out its responsibilities under thisstrategic goal. In addition, the FTC will continue to consider tools to address exceptionalsituations in which agencies ultimately differ in how they propose to handle a particular case.</OtherInformation><Objective><Name>Identify Anticompetitive Mergers and Practices</Name><Description>Identify anticompetitive mergers and practices that cause the greatest consumer injury</Description><Identifier>_55021a44-fa54-4c40-a705-d601c941d5ef</Identifier><SequenceIndicator>2.1</SequenceIndicator><OtherInformation>The Hart-Scott-Rodino (HSR) Premerger Notification Act provides the FTC an effectivestarting point for identifying anticompetitive mergers before they are consummated. The FTCadministers the HSR program both for itself and for the Department of Justice’s (DOJ) AntitrustDivision, which shares authority to challenge anticompetitive mergers. Mergers reported to theFTC vary tremendously in their complexity and potential anticompetitive effect. In some cases,the agency can make a reasonable judgment within a few days of filing about whether a mergerhas the potential to be anticompetitive or procompetitive, simply by reviewing materials filedwith the notification. In other cases, an investigation can take months and require a majorcommitment of resources. Far more transactions fall into the former category than the latter.The FTC also uses trade press articles, consumer and competitor complaints, and other means toidentify potentially anticompetitive mergers that were not required to be reported under HSR, orthat were not reported in violation of HSR.On the nonmerger side, there is no comparable statutorily mandated program to helpidentify anticompetitive business practices. The FTC must instead employ a variety of methodsto identify potentially anticompetitive practices (for example, consumer and competitorcomplaints, referrals from other government agencies, and monitoring the trade press).Strategies:  • Continue to make efficient use of the initial 30-day period after HSR filings (or 15 daysfor a cash tender offer) to determine whether a more detailed investigation is needed toassess whether a merger is likely to harm competition, and to avoid unnecessary extendedinvestigations, including prompt inter-agency clearance and timely review.• Use trade press articles, consumer and competitor complaints, and other means to identifypotentially anticompetitive mergers that were not required to be reported under HSR, orthat were not reported in violation of HSR, and potentially anticompetitive nonmergerbusiness practices.• When appropriate, issue requests for additional information under HSR to determinewhether a merger is likely to be anticompetitive.• When appropriate, use compulsory process in merger and nonmerger investigations toobtain additional information needed to make an informed judgment about theanticompetitive potential of mergers and nonmerger practices.• Apply the merger process reforms to conduct investigations more efficiently, in order toenhance enforcement outcomes while minimizing burdens on business.• Employ integrated teams of lawyers, economists, and other professionals to conduct aneconomically sound, fact-based analysis of mergers and other potentially anticompetitivebusiness practices. Retain outside experts and consultants in relevant fields of expertise,as needed, when enforcement outcomes would be enhanced by specialized supplementaryresources.• Work with state or local officials, other federal agencies, or international agencies tomaximize resources in identifying anticompetitive mergers and business practices, and tominimize, to the extent possible, burdens on enforcers and business and duplication ofeffort, and to avoid conflicting remedies.• Track and maintain the timeliness of investigations and merger review under the HSRprogram.• Refine the investigative and decisional tools used in both merger and nonmergerinvestigations through continuous learning.• Identify emerging trends and focus on potentially anticompetitive business practices orother issues that need to be addressed because of changes in the economy, technology,and the marketplace, drawing upon the results of hearings, task forces, agency studies andreports, and other means.• Continue to integrate e-government initiatives, such as electronic premerger filing, intomission activities.Annual and Five-Year Performance Measures: - Track number of enforcement actions for the total mission, and separately for the merger and nonmerger programs - Achieve positive outcome in at least 90% of matters in which HSR requests for additional information issue - Report annual number of second requests, reportable transactions for which premerger notifications were received, HSR investigations that resulted in enforcement action, transactions in which antitrust issues were resolved through voluntary abandonment or restructuring because of FTC concerns, and investigations closed because the evidence indicated that a competitive problem was unlikely - Achieve a positive outcome in at least 90% of annual significant nonmerger investigations - Track number of significant nonmerger investigations closed each year, with or without enforcement action</OtherInformation></Objective><Objective><Name>Law Enforcement</Name><Description>Stop anticompetitive mergers and business practices through law enforcement</Description><Identifier>_4b64bfae-427c-4ca9-9740-adb62e29823c</Identifier><SequenceIndicator>2.2</SequenceIndicator><OtherInformation>This enforcement objective includes both obtaining orders to stop anticompetitive activity(either through litigation or by consent) and ensuring that the remedies imposed by those ordersare effective. Conduct that reduces competition is likely to cause consumers to pay higher pricesor enjoy lower quality than they otherwise would. Antitrust enforcement provides substantialbenefits to consumers by preventing anticompetitive mergers and other coordinated or unilateralconduct that is likely to lessen competition.Strategies: • Continue to benefit consumers in markets involving billions of dollars in annual sales bychallenging anticompetitive mergers and other nonmerger anticompetitive conduct,negotiating consent orders, and winning litigated orders, resulting in millions of dollars inconsumer savings.• Negotiate merger and nonmerger consent orders and win litigated orders that havesignificant remedial, precedential, and deterrent effects.• Improve negotiation and litigation skills through continuous learning.• Apply the merger process reforms to conduct investigations more efficiently, in order toenhance enforcement outcomes while minimizing burdens on business.• Improve the FTC’s capacity to promote consumer welfare by applying the informationgained through workshops, hearings, and research projects that improve its understandingof significant antitrust issues.• Retain outside experts and consultants in relevant fields of expertise, as needed, whenenforcement outcomes would be enhanced by specialized supplementary resources.• Continue to integrate e-government initiatives into mission activities.• Ensure that administrative litigation and adjudication reach a timely resolution.• Improve the integration of budget and performance by linking goals and objectives toresults; develop improved processes for use and analysis of management data.Annual and Five-Year Performance Measures: - Achieve a positive result in at least 80% of cases in which the FTC takes enforcement action each year - Take action against mergers likely to harm competition in markets with a total of at least $125B in sales over 5-year period; $25B in sales each year - Save consumers an estimated $2.5B over 5-year period through merger enforcement; $500M each year - Save consumers at least six times the amount of agency resources allocated to the merger program over 5-year period - Take action against nonmerger anticompetitive conduct in markets with a total of at least $40B in annual sales over 5-year period; $8B each year - Save consumers an estimated $400M over 5-year period through nonmerger enforcement; $80M each year - Save consumers at least four times the amount of agency resources allocated to the nonmerger enforcement program over 5-year period</OtherInformation></Objective><Objective><Name>Consumer Education</Name><Description>Prevent consumer injury through education</Description><Identifier>_de8d5aea-6158-4514-9041-a6dc017270b0</Identifier><SequenceIndicator>2.3</SequenceIndicator><OtherInformation>Educating consumers and businesses about competition law and policy is a critical part ofthe FTC’s mission. Informing businesses and their legal advisers about potential antitrustviolations deters anticompetitive mergers and anticompetitive business practices from beingproposed and reduces businesses’ cost of compliance. Educating consumers about their rightsand their ability to bring violations to the FTC’s attention reduces the cost of identifyinganticompetitive conduct. Providing consumers and businesses with information about howantitrust enforcement benefits the common good also encourages cooperation with the FTC’sinvestigations and enforcement actions.Strategies: • Educate consumers and businesses about antitrust issues through traditional means suchas guidelines, advisory opinions, reports, articles in professional or other publications,speeches, and participation in professional organizations.• Educate consumers through detailed information regarding agency actions on the FTCWeb site, and in press releases, reports, articles, and other publications.• Educate businesses through detailed information regarding agency actions on the FTCWeb site, and in press releases, reports, articles, and other publications.• Continue to conduct and disseminate the results of public hearings, conferences, andworkshops on practices and developments in the marketplace and the results of economicresearch on how markets operate.• Continue to enhance avenues of communication with consumers and business, such asemail and the FTC Web site.• Ensure that the content of complaints, press releases, and analyses to aid public commentare “transparent,” that is, that they explain in sufficient detail and with sufficient claritythe evidence and theory of a case, within the constraints of confidentiality requirements.• Expand the use of other public statements to explain why the Commission elected not totake enforcement action in certain matters to further improve the public’s understandingof the FTC’s enforcement policies.• Engage in outreach to lay groups such as schools to provide information about the workof the FTC and basic principles of economics and competition.• Engage in outreach to foreign competition agencies to facilitate the agency’s efforts topromote convergence toward sound consumer-welfare-based competition enforcementand policy.Annual and Five-Year Performance Measures: - Track annual volume of traffic on the ftc.gov antitrust related pages that are relevant to policymakers, the business and legal communities, and the public at large - Track number of times print media publish articles that refer to FTC competition activities and the circulation of the media that publish those articles each year</OtherInformation></Objective><Objective><Name>Research, Reports, Advocacy, and International Cooperation</Name><Description>Enhance consumer welfare through research, reports, advocacy, and international cooperation and exchange</Description><Identifier>_0356d094-8200-4c25-8822-747fdc22f3d7</Identifier><SequenceIndicator>2.4</SequenceIndicator><OtherInformation>In addition to its enforcement authority, the FTC has unique jurisdiction to gather,analyze, and make public certain information concerning the nature of competition as it affectsU.S. commerce. The FTC uses that authority to hold public hearings, convene conferences andworkshops, conduct economic studies on competition issues of significant public importance,and issue reports of its findings. This authority advances the competition mission in numerousways.The agency uses the information internally to refine the theoretical framework foranalyzing competition issues and the empirical understanding of industry practices, whichcontributes substantially to an effective response to changing marketplace conditions. Theinformation gained through this authority, combined with the agency’s professional expertise oncompetition issues, also contributes to a better understanding of business practices and theircompetitive and economic implications by various entities, including the business sector, thelegal community, other enforcement authorities, the judiciary, foreign competition agencies, andgovernmental decision makers and policymakers at the federal, state, and local levels. Inparticular, the agency testifies before Congress on competition issues. The FTC uses itsexpertise to encourage governmental actors at all levels to evaluate both the costs and thebenefits of their policies for consumers, and to ensure such policies promote consumer welfare.This advocacy includes formal and informal dialogue with state and federal policymakers andamicus curiae briefs filed with state and federal courts. Dialogue with competition authorities ofother countries and international organizations, and, in some cases, technical assistance to othercompetition authorities, promotes procedural consistency and the adoption of competitionpolicies that protect and enhance consumer welfare, which ultimately will accrue to the benefit ofAmerican consumers as well as those in other countries.Strategies:  • Conduct public hearings, conferences, and workshops that bring together interestedparties to enhance understanding of various practices and developments in themarketplace.• Conduct studies as requested by Congress and other studies as appropriate.• Conduct economic studies of the effects of business actions on competition and consumerwelfare in accordance with agency data quality standards, as applicable, to ensure thequality of information that may be disseminated publicly.• Target advocacy activities to encourage state, federal, and foreign governmentpolicymakers to evaluate both the costs and the benefits of their policies for consumers,emphasizing the impact on consumers of policies that unnecessarily restrict competition.• File amicus curiae briefs with state and federal courts deciding important competitionpolicy issues urging them to adopt legal rules that benefit consumers by promotingcompetition.• Participate in dialogue with competition authorities of other countries and internationalorganizations on trans-national competition issues that affect American consumers andbusinesses and to promote sound consumer-welfare-based competition policy.• Participate in technical assistance missions to countries with new competition regimes.Annual and Five-Year Performance Measures: - Track annual volume of traffic on ftc.gov relating to competition research, reports, advocacy, and international cooperation and exchange - Convene, or participate substantively in, at least 20workshops, conferences, seminars, and hearings involving significant competition-related issues over 5-year period - Issue at least 40 studies, reports, or working or issues papers on significant competition-related issues over 5-year period - Make at least 30 advocacy filings with other federal and state government agencies urging them to assess the competitive ramifications and costs and benefits to consumers of their policies over 5-year period - Issue at least 12 advisory opinions over five year period - File at least 12 amicus briefs with courts over 5-yearperiod - Track number of cases on which the FTC cooperated with a foreign competition authority, number of consultations with or comments to foreign competition authorities, number of written submissions on international fora, number of international events attended, and number of leadership positions held by FTC staff in international competition organizations</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate>2005-10-10</StartDate><EndDate>2011-09-30</EndDate><PublicationDate>2010-02-08</PublicationDate><Source>http://www.ftc.gov/opp/gpra/spfy06fy11.pdf</Source><Submitter><FirstName>Arthur</FirstName><LastName>Colman (www.drybridge.com)</LastName><EmailAddress>colman@drybridge.com</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>